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Do you ever think of how websites are displayed on the results page when you search for something on your browser? How about the ranking of these pages? Do they follow a certain rule to make their websites appear on the list? SEO marketing has something to do with how these results are generated in your browsers.
However, before diving into SEO marketing, let us first know the basics of SEO.
Search Engine Optimization or SEO is the process of making your website appear on the Search Engine Results Page or SERP, the one displaying the different sites where answers to an inquiry are found.
It aims to increase your website’s traffic as most of this traffic comes from search engines like Google, Yahoo, Bing, and others which individuals use to search for a particular set of keywords or questions. Since most people turn into these search engines when they wanted information about something, making your website adhere to the strategies of SEO will make it more likely to get clicked.
Usually, the ones that appear at the topmost part of a results page are paid websites, but it does not mean that you always have to pay these search engines for your websites to show on the first page of the search result.
This is where SEO Marketing makes a difference.
We have listed some of the most important components of SEO Marketing that you must be aware of. These will help you optimize your site so that search engines will be able to find and display it on top. Learning how these work and applying certain techniques will improve your site’s performance and ranking.
On-page (also called on-site) SEO is everything about optimizing the content of your website. The quality of your content, title, URLs, meta-description, tags, and even internal links. It is important to keep in mind that these things affect the ranking of your website especially the keywords that are found in your content.
Search engines crawl your site for keywords. How do you know which keywords have the greatest possibility of being looked up in search engines? The Blank Creation’s SEO tool has this feature of generating keywords that should be included in your website. It also suggests topics that users are most interested in. When your content goes well with these search trends through the keywords, your site will definitely rank better.
Moreover, the frequency of how these keywords are used is also relevant. It does not mean that you must use the same set of words in every paragraph of your content. The variety of how these keywords are used will also matter. But, the more you use certain keywords, the more likely it will be found by crawlers and include your site in the search results.
In terms of titles, meta-description, and tags, including keywords in them is also beneficial. It gives search engines an overview of what your content is all about, providing a clear description for your website to stand out. If you can observe highlighted words that appear among blog posts in the results, you will see why you need to make use of keywords as much as possible without being nonsense and redundant.
On the other hand, establishing a short URL is easily remembered compared to long ones. Considering this, it is better to use keywords in the URL as an advantage.
The difference between on-page and off-page SEO is that these are optimization strategies that you perform outside of your site. The most effective and used strategy that belongs to off-page SEO is link building.
Link building involves other websites. It is when they get content from your website using a link and whenever someone clicks on that link, they will be directed to your website or vice versa. The higher the number of websites that use your link, the higher you will rank in search engines. But it will be effective considering that these are from websites with high authority. However, this is only one type of link as there are other types with different functions.
Internal links are those links that you put into your websites that take your visitors to other pages on your site. They have the same domain and they increase your website authority by making the users stay longer on your site through these internal links.
Another one is outbound links. These are links on your website that take users to another website that is not yours. You might want to include relevant information from known sources or sites that supports the content on your website.
The last is one is the inbound links, also known as “backlinks”, which basically take visitors from other websites into your websites. There are also different types of how you can have backlinks. One is when websites find your content excellent and beneficial to be shared. The other one is through contacting websites to feature your link. This can be a bargain between websites and best for establishing connections.
Last but not least is the technical SEO which has to do with how search engines can access your website.
Most internet users access search engines through their phones most of the time. Thinking about how your website appears on mobile devices is a great idea. If search engines have a hard time finding your website using smartphones, how about the users themselves?
Let’s face it, you would not like it when pages take some time before you are taken into the content that you need, right? Also, if this happens, you will possibly never visit that site again. It is the same with how search engines and visitors view your website. You have to make sure they get to where they want to be on your page as quickly as possible.
Without a doubt, navigation is a big thing. When users find it hard to move into your site, they will leave even if your content is great which is a loss on your part since they probably would have become your clients if not for your website’s confusing controls. Always consider your users.
If you want to know how your website is doing in terms of ranking, our SEO tool has a tracking feature that lets you know the rank of your website over time. It also has a site map so that search engines can easily crawl your site.
All of the mentioned strategies are just basic guides for you to know what is SEO marketing that can make your site achieve its full potential and compete in ranking. Do not let your content and your website be put to waste by not trying to optimize it. After all, your site will surely benefit from these in the long run.